Monday, January 17, 2011

The Taos Art Gallery Guide Specs & Intro

The deadline for the Taos Art Gallery Guide is coming up FAST, January 31, 2011!
At the end of April 2011 through March 2012, the Taos Gallery Guide will be published, a FULL COLOR & Glossy publication. Including Web coverage and Link, 12 month distribution, 50,000 pressrun. This is to be a useful guidebook for all the Galleries, Museums and Artists of Taos.
The size and format is slightly shorter than the current "Collector's Guide" which includes Taos but tends to be rather expensive for many of us and features Santa Fe with a Taos afterthought. Choosing this particular size makes the guidebook something people can carry around with them and that's a big plus, (it also stacks nicely on top of the Essential & Collector's guides).
At $500. for a half page and $900. for a full page, $1,600 for 2 pages glossy in a publication of 50,000 copies to be printed & distributed by the Taos News that's a lot of bang for your buck. Think about it, compare this to a 1/4 page advertisement in Tempo.

The index will feature categories of types of art you carry, such as: Landscape, Portrait, Watercolor, Sculpture, Spiritual, Southwestern, Still Life, Contemporary, etc...
With a useful map to navigate customers looking for Art in TAOS.

If I have not already come by your Gallery to introduce myself, please excuse me, I'm trying to get to everyone, in the meantime you can call me at 770-5580 cell or at my gallery 758-4639 and I'll come by or I may just be on my way to see you. 
If I have come by to see you, I hope you'll decide to sign up for a full or half page.
I do attend TGA and Taos Tourism Meetings, where I'd be happy to speak with you.
My Gallery is Two Graces in Ranchos de Taos in the San Francisco de Asis Church Plaza.

I believe this is something that we all need and will be extremely useful for Taos and your customers, 
I'm just surprised it doesn't exist already!

AD SpecificATionS 
All full page bleed ads must have all images and copy in the live area. Anything outside the live area will be trimmed. 
All ads must be four color: CMYK. Resolution: 300dpi. 
We accept PDF, TIFF and EPS files only. No Publisher files will be accepted. 
All fonts must be embedded into the PDF file. Set all blacks (100% black) to overprint not knockout. 

DISPLAY ADS WIDTH HEIGHT 
Full Page (no bleed) 4.875" 5.6875" 
Half Horizontal 4.875" 2.8" 
Full Page (bleed) 5.25"   6.25" 
Live 4.875" 5.875" 
bleed 5.75" 6.75" 


50,000 copies distributed by Taos News
You may write a check to Taos News and drop it off or mail to Taos News (attention Chris Wood) 226 Albright St. Taos, NM 87571
Thank you everyone for participating!

Robert Cafazzo  r2c2graces@gmail.com 575-758-4639 Chris Wood admanager@taosnews.com 758-2241